Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another 4 P’s are added to sports marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sports marketing mix."
Yemen vs. KSA football match (Asian Cup 2006) – Al-Thawra Stadium, Sana’a :
COPA Coca-Cola (Schools Football Tournament) - 2008 :
Football World Cup 2010 (Coca-Cola Public Viewing Area):
20th Gulf Cup – Yemen (Khaleeji 20) - 2010 :
